Effective Internet Marketing Manchester

How To Monetize A Blog Effectively

2007-12-18T01:17:00.000-08:00

Even if you already know how to monetize your website with ads and affiliate programs, monetizing a blog is a bit different. A blog will have even more options to choose from for streams of revenue than a traditional website would.

Banner Ad Blocks

Banner ads, like those from Google's AdSense, are the most common way to monetize a website online, and blogs are no exception here. The same choice apply as with other websites, but with blogs ad placement is even more important. You can have your ads in a sidebar, but that will not give a very high click through rate. Banners at the top of the blog, above content can have a higher CTR, but you will get the highest rate when ads are within posts, inside your content.

Affiliate Programs

Affiliate programs work quite well with blogs, because it is easy to write a post on a focused topic, which in turn increases click through rate for affiliate links. Readers of blogs are often quite ready to click links in posts, because blogs are naturally heavily interlinked. The drawback is that many blog readers tend to be bloggers themselves, and may be more conscious than an average internet user would about the fact that it is an affiliate link you are promoting.

Text Link Ads

Correctly placed sidebar links can generate quite much high quality traffic from a high traffic blog. Blogs are also indexed more often than other websites, which makes text links in blogs very valuable from search engine marketing perspective. Both these reasons help to explain why Text Link Ads, and other similar services are used to a great effect in many blogs. These ads are usually paid monthly, so they can be seen as a more passive source of revenue, since a short term fall in traffic will not have a very significant effect on revenue.

Sponsored Posts

This is where blogs most differ from more traditional websites, and arguably the most important point in this guide. Paid to post services such as Pay Per Post offer opportunities to promote advertisers' products with a blog post for a pay. The posts will usually pay anything from $10 up, and often make an important share of a given blog's advertisement revenue. Pay Per Post has a minimum site age of 90 days, but there are alternative service providers you can choose from, if you have a very new blog. Sponsored Reviews accepts even new sites, and they have a long list of available opportunities to choose from.

Sutocu is the author of the webmaster resources Your Website Profit and Ad Network Reviews

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Time to Close the Affiliate Program

2007-12-17T01:00:00.000-08:00

After three months, my company's CEO is getting antsy regarding our affiliate campaign. We're a somewhat niched market and we've had an account with Commission Junction that has so far yielded very little activity and even fewer sales. At what point should we simply pull the plug on our affiliate campaign?

One thing I hope you did before you got started was to do some competitive research in your niche.

This is something I always do when a prospective client comes to me about outsourcing their affiliate program. I like to be sure an affiliate program makes sense for a company.

One indicator is whether your competitors have an affiliate program. This is certainly not a perfect measure, but if they don't have an affiliate program, this might lead you to question why.

If your competitors do have affiliate programs, be sure that yours is competitive or better than theirs.

Also, look at your current sales without an affiliate program. Affiliates are generally not going to make or break a company, but they can bring in a bunch of incremental sales or leads.

If you already have a vibrant business going, it's probably safe to assume an affiliate program would be a good addition to your marketing arsenal.

This doesn't help you, but hopefully some future folks looking into affiliate programs will dig a little before deciding they need an affiliate program.

So anyhow, your affiliate program isn't working out after three months. I'd generally set an expectation of 3-6 months for an affiliate program to gain momentum, but that's based on the affiliate program being proactively managed.

I've seen too many companies assume their affiliate program can run on auto-pilot. That's not the case, and if you've been operating in that fashion, it's time to allocate more resources to the affiliate program.

I would recommend running your affiliate program with three ongoing directives: recruit, activate, and retain affiliates.

It's essential that you recruit affiliates into your affiliate program, have a process in place to activate them, and then work to retain them.

Affiliate marketing isn't like other marketing channels. Money alone cannot power it - you need to focus on the relationships of your affiliates, too.

If you've been doing all of this and you simply cannot gain traction, you might want to consider bringing in a consultant to troubleshoot the affiliate program and relaunch it.

Now if that doesn't work, put the poor thing out of it's misery and move on.

http://www.affiliatetip.com

7 Powerful Ways To Make Money From adsense Using Only Free Tools

2007-12-16T02:07:00.000-08:00

There is really no doubting that there are amazing incomes currently being made on Google adsense and the really interesting thing is that even relatively small sites and blogs are finding new ways to make money from their adsense sites every day.

Actually there are a lot of increasingly creative ways to make money and maximize on adsense earnings that are being discovered and also being put to use every day. And whats even more fascinating is the fact that most of these tools being used dont cost anything. They are actually free. Here are 7 of the most effective currently being used.

a)Ways to make money from adsense by Distributing articles through ezine and article announcement lists

Some of the most effective methods ways to make money from adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.

Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your adsense site feeling cheated. And believe me, you dont want to cause this sort of reaction because it is definitely not one of the ways o make money from adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your adsense site.

Within a very short of consistently applying this technique, my daily adsense earnings increased seven-fold.

b)Ways to make money from adsense by Distributing free articles to high traffic article sites Some people find the recent trends that have seen an increase in article sites surprising. I dont. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.

Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.

The more new articles you release to these sites every week, the more targeted traffic your adsense sites will receive. This is in fact one of the most effective ways of making money consistently from adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the adsense ads posted there.

c)Ways to make money from adsense by Using Articles And A Viral marketing Website

Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.

When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.

There is one of the very simple ways to make money from adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your adsense site.

Find more details on this at my blog whose address you'll find in the resource box below.

Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.

d)Ways to make money from adsense With Your Email signature

People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.

Do not waste another minute. Go to all your email accounts right now and create a signature that points to your adsense site or sites.

Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.

e)Ways to make money from adsense By Asking Questions At Discussion groups

I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.

There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from adsense.

These forums can easily be found through you favorite search engine.

f)Ways to make money from adsense By Bartering your online skills for valuable adsense keywords

In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.

You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable adsense keywords. Valuable adsense keywords are the most effective way for a small site with low traffic to earn big cash from adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable adsense keywords which you can use at your site or blog as one of the ways to make more money from adsense.

g)Ways to make money from adsense By Sending Teaser Emails

To Everybody In Your Inbox And Also To Your Opt-in Email List Most of us receive tons of email in our inbox every day. Youll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is gold lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it;

Subject: Free Tools Currently Being Used To Increase adsense Earnings

Hello,

Just thought you might be interested in this subject, since so many folks online use adsense these days. If not please accept my sincere apologies. Details are at my site.

www. your site's address .com

Regards, Chris.

I am sure you can write an even more effective teaser email. It would be a better idea to have a different message for your close friends, a different one for your business contacts and yet another one for those nasty guys SPAMMING you.

These are just some of the many creative ways to make money from adsense.

Christopher Kyalo is a successful online writer and entrepreneur. Visit his blog to read the rest of this article; http://webcontentprovider.blogspot.com/2005/10/7-powerful-ways-to-make-money-from.html He can be reached at strongwallafrica at yahoo.com

Time to Close the Affiliate Program

2007-12-15T01:24:00.000-08:00