Affiliate Newsletter Tool for Affiliate Managers

I speak with lots of affiliate managers and hear a recurring frustration - many simply don't have the toolset to effectively communicate with their affiliates.

The creation of an HTML newsletter for their affiliates is a hurdle and it's keeping them from getting out mission critical information.

I just came across a tool called Affiliate Communicator that can change this for anybody that hasn't figured out how to code in HTML.

The Affiliate Communicator software has a wizard where you input the components of your newsletter. The tool has some suggested areas to include, like the commissions earned by your top five affiliates, but you have control over the content.

I'm a big advocate of including useful tips and information in the newsletters for affiliates. Affiliate Communicator enables the automatic insertion of relevant articles.

Personally, I would urge writing your own content.

The final step in the newsletter creation process is to choose from a template for the HTML and you can upload a custom header image.

The software also enables the generation of a text newsletter - not that you can't do it yourself, but it's quick to generate the text and HTML in the interface.

Check it out if you're struggling to create HTML newsletters.

www.affiliatetip.com

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Affiliate Tip - Testimonials as Text Links

One of the most effective advertisements for a product or service can be a customer testimonial or a review from an objective source. With all of the hyped up advertising copy out there, consumers are skeptical of marketing efforts.

This can be difficult to overcome, but as an affiliate, your job is to pre-sell the offer and initiate the relationship of trust between the consumer and merchant. And a recommendation from a satisfied client or industry publication serves as a very persuasive sales tool.

The testimonial as affiliate text link provides tangible proof to your site visitors and newsletter readers that the company you are promoting is capable of doing what they boast about. This sort of creative can be as short as several words, or as long as a paragraph or full page.

You'll notice that most affiliate programs do not offer testimonials as affiliate text links, but that doesn't mean you can't use them. It's actually a good thing for you if they are not being offerred to all affiliates. Then, you can contact the affiliate manager and ask for permission to use customer testimonials as affiliate links yourself.

If you prefer to run banners over text links, suggest to your affiliate managers that they ought to create some banners that are based on testimonials.

And if you are a customer of the merchant you are promoting, try writing a testimonial of your own. Don't use your own testimonial without permission - run it by the affiliate manager first.

http://www.affiliatetip.com

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